On Saturday, Julia Roberts, Jason Statham, Gerard Butler, Chris Hemsworth and Elsa Pataky trekked to architect Harry Gesners treehouse-style abode on the Pacific Coast Highway to celebrate the launch of Slaters mens clothing line called Outerknown. Joining them were rockers Kim Gordon and Anthony Kiedis; athletes Kassia Meador, Stephanie Gilmore and Gabrielle Reece; and designers Greg Chait from The Elder Statesman and Kalani and Oleema Miller from Mikoh. Working with Kering, Slater also welcomed Richard Woolcott, founder of Kering-owned Volcom.
All the big names aside, Slater has some work to do. All the feedback about the design, the product, has been amazing. We have had, actually, some negative feedback from our price range, Slater said
For several of his fans, however, money was their primary concern with Outerknown, which they criticized as being overpriced. Slaters favorite pieces, for instance, are a $198 made-in-L.A. terry cloth hoodie and a $385 bomber-style puffer jacket constructed from recycled nylon and polyester.
After getting into a war-of-words on social media regarding the outrageous pricing of his new clothing line, Slater said; At the same time, Im trying to understand what theyre trying to say through the words and Im trying to get them to understand what were after, you know, our purpose behind the brand, he said. And our purpose is to make a good-quality product you can trust.
Will the brand make it? High prices and celebrities cant sustain a company if the common customer cant afford it, well soon see if Slaters star-power translates into success outside of the ocean.